Welly

I was hired by an agency to do contract work for Welly on a new series of animal-themed products, later dubbed “Doggies,” for their 4”x4” tins. My work involved CAD, Rendering, CMF, Sketching, Dieline Development, POP Display (CONFIDENTIAL) Although my illustrations were not selected for the production run, my mockups, POP display design, and CMF work were utilized by Welly’s team for the final production product and for internal marketing exercises within the company.

Design Process

Neuro Gum

During a three-month contract, I had the pleasure of working with Neuro Gum to develop concept designs for packaging dielines and graphics across a range of proposed flavors for Neuro Gum’s Cube and point-of-purchase displays. I led the design process from ideation to execution and collaborated closely with influencer marketers, material manufacturers, and internal stakeholders.

The contract involved both creating new and refining existing corrugated packaging using CAD, as well as developing brand assets and employing prototyping technologies to test and optimize structural designs. The following are some outcomes from that work.

Dr.Squatch

I was hired as part of MANSCAPED’s Creative Network — a curated freelance talent pool of exceptional creatives contacted for future company projects. I was offered the opportunity to contribute to retail design work aimed at creating a new in-store experience. This included planogram strategy, signage, point-of-purchase display systems, and displays designed to promote products and build brand recognition.

The following image shows a CAD model of the point-of-purchase display system, where my focus was on designing the Speed Stick display. Each team member was assigned a different personal care product to focus on, while we collaborated to create a cohesive system — now featured in Target stores today.